Fidelity Imports announced that its UK branch will officially open on October 1st, and revealed its first agency brand: German high-end audio brand sonoro.[1]
Fidelity Imports has already established a solid audio distribution business in the North American market (USA and Canada). Its entry into the UK market is a key step in its global expansion. The new company is named Fidelity Imports UK, and its first signed brand, sonoro, is known for elegantly designed desktop audio systems and radios with integrated features.[1]
The official has not yet disclosed more agency brands, but this move marks the arrival of a new player in the UK high-end audio distribution sector. Industry attention is focused on whether Fidelity Imports can replicate its growth experience from the North American market in the UK.[1]