Bose recently officially released two open wireless earbuds: Sport Open Earbuds and Ultra Open Earbuds 2nd Gen, priced at $199 and $299 respectively, aiming to cover two major scenarios of fitness sports and daily listening, further promoting open audio experience to the mainstream market. [1]
Open earbuds have gradually become a new favorite among sports and commuter users in recent years due to their ability to not block the ear canal and perceive ambient sounds. Bose previously launched the first-generation Ultra Open Earbuds, and now it has launched two new models at once, showing its determination to continuously invest in this niche segment. [1]
The Sport Open Earbuds are priced at $199, targeting fitness scenarios, emphasizing stable wearing and sweat resistance. The Ultra Open Earbuds 2nd Gen are priced at $299, as an upgraded version of the first generation, aimed at daily listening, and are expected to have optimizations in sound tuning and call noise reduction. Both products continue Bose's open ear-hook design. [1]
From the naming and pricing, Bose intends to cover users with different budgets through its product matrix: the $199 Sport model focuses on entry-level cost-effectiveness, while the $299 Ultra model takes on the flagship experience. Together, they form Bose's 'two-line strategy' in the open audio field, also reflecting the brand's judgment that this form is moving from early adoption to mainstream popularity. [1]
[Editor's Perspective] For budget-sensitive users whose main scenarios are light exercise or daily commuting, the $199 Sport Open Earbuds are a good entry-level choice for Bose's open earbuds. If you have higher requirements for sound quality, calls, or noise cancellation, whether the premium of the Ultra 2nd Gen is worth it needs to be tested. Competitors at the same price point, such as Shokz, also focus on open earbuds. Bose's advantages lie in its brand acoustics and accumulated wearing comfort, but details on battery life and water resistance have not yet been announced. Consumers are advised to weigh their actual needs before making a decision. [1]